Welcome
Welcome, and thanks so much for visiting our website.
For more than 30 years, we’ve had the privilege of helping artists, authors, creatives, and businesses share their work.
For more than 30 years, we’ve had the privilege of helping artists, authors, creatives, and businesses share their work with the world. Whether you’re looking for an experienced consultant, marketing guidance, or someone to help generate publicity and connect you with a wider audience, we’re here to help.
We offer a variety of services tailored to your needs, including marketing and publicity campaigns, touring support, website development, reviews, self-publishing consulting, promotional strategy, and more. No two projects are exactly alike, so we take a personal approach and work closely with each client to create solutions that fit their goals, vision, and budget.
Our mission is simple: to help you build visibility, grow your audience, and present your work in the best possible light. We value creativity, communication, and long-term relationships. We're incredibly proud of the many clients we’ve worked with over the years.
We hope our website answers many of your questions and gives you a sense of what we do. If you’d like more information, have a project in mind, or just want to say hello, please feel free to reach out. We’d love to hear from you and look forward to working together.
What We Do
What Can JSA Kids Marketing Do For You?
At JSA Kids Marketing, we believe every project deserves a thoughtful, creative, and personalized approach. Whether you're launching a book, building your brand, planning a media campaign, or organizing events, we're here to help you connect with the right audience and make a lasting impression.
With decades of experience in marketing, publicity, consulting, and media outreach, JSA Kids Marketing provides hands-on support from start to finish.
Media Campaign Planning
Let JSA Kids Marketing handle the details while you focus on your work.
We can help you:
- Prepare professional press materials and media kits
- Reach out to local, regional, and national media outlets
- Create customized marketing and publicity campaigns
- Build strategic outreach plans tailored to your audience
Self-Publishing Consulting
Expert guidance to help you navigate the publishing journey with confidence.
We can help you:
- Evaluate self-publishing and hybrid publishing options
- Navigate key publishing decisions, including categories, keywords, and pricing
- Develop a publishing strategy tailored to your book and audience
- Understand the steps involved in preparing, publishing, and promoting your work
Consulting & Creative Strategy
Experienced guidance to help your project reach its full potential.
JSA Kids Marketing offers:
- Website content development and design guidance
- Social media strategy and branding support
- Cover design concepts and packaging critiques
- Detailed, actionable marketing plans
- Personalized consulting tailored to your goals
Special Projects & Promotions
Creative campaigns designed to help you stand out.
Services include:
- Collaborating with traditional and digital publishers on promotional campaigns
- Developing niche-market partnerships and tie-in opportunities
- Expanding outreach into new and untapped markets
- Managing social media throughout your campaign
Media Coaching & Presentation Support
Build confidence and prepare for the spotlight.
We can help you:
- Prepare for media interviews and appearances
- Plan engaging presentations and speaking events
- Develop messaging and communication strategies
- Gain personalized coaching and practical media tips
Campaign Tours & Event Coordination
From simple events to multi-city campaigns, we'll keep everything running smoothly.
Services include:
- Scheduling and coordinating interviews
- Booking events and appearances
- Organizing local and regional campaign tours
- Planning satellite and virtual media tours
School Visits & Educational Outreach
Helping you stay organized and connected with educators and young readers.
JSA Kids Marketing can:
- Coordinate and schedule school visits
- Manage calendars and event requests
- Assist with presentation planning and materials
- Organize virtual visits and online appearances when travel isn't possible
Let's Work Together
No matter the size of your project, JSA Kids Marketing is committed to helping you build visibility, strengthen your message, and reach the audience you want to connect with. We pride ourselves on personal attention, creative thinking, and professional support every step of the way.
Have questions or ready to get started? Contact us—we'd love to hear about your project.
Frequently Asked Questions
What can JSA Kids Marketing do for me?
Exposure. The only way to get people to know about the book or product is to get them to talk about it. The more they know about it, the more likely people will engage with it.
What's the difference between Marketing and Publicity?
To some marketing and publicity are the same thing. To others there is a difference. To me, it is like having a right and a left hand. You can use one, you can use the other or you can use both. JSA Kids Marketing focuses on doing what fits for the product. We try to market the product to the correct audience to gain the most exposure. The same goes for publicity, we outreach to various forms of media to get the most coverage.
How do you do what you do?
It's not magic, it's persistence. It's knowing who to contact, when to contact them, and believing in your product as much as you do. Media has changed so much over the years (and day by day), so keeping on top of things is a full time job!
How long does a promotion take?
There is no set answer. It really does depend on timing. Timing, as they say is everything. You have to pay attention to the media and the news. You could be in the green room for a national morning show interview, but if a major news story breaks, you may be bumped and not rescheduled. It's part skill, part luck and lots of persistence.
How will I know if it works?
There is no gauge for it. In a perfect world you'll see a bump in sales right away. Sometimes it is a slow build. Sometimes you can have the best campaign and not see any movement.
What else do I need to think about?
You should think about how you want people to think of you and your product. You should also think about what message your product conveys or what you want to share. This may all help create the branding of your product. When thinking about what people might ask you about your product, you should be able to answer why you created, wrote, or came up with the product. Why did you produce the product? What impact or difference do you think it will have on the consumer?
JSA Kids Marketing's Moments: A Marketing Journey Through Images
Why JSA KIDS MARKETING
Meet Joyce Stein
Joyce has spent more than 35 years helping ideas, stories, and brands find their audience—and making sure they get noticed.
From launching first-time authors to working with internationally recognized names, her work sits at the intersection of media, publishing, and creative strategy. She understands what it takes to turn a concept into visibility—and visibility into lasting success.
Notable Clients & Collaborations
She has worked with both emerging talent and internationally recognized characters including Richard Scarry, Mercer Mayer, Michael Berenstain, Joe Namath, Anita Lobel, Sam McBratney, Tom Watson, Dan Gutman, Robie Harris, Linda Sue Park, Pete the Cat, Fancy Nancy, Pinkalicious, Emily Arnold McCully, Ed Young, Gary Golio, and Susanna Reich.
Brand & Licensing Experience
She has played a key role in launching start-ups and developing product lines, while collaborating with major licensees such as Disney, Mattel, Hasbro, The Muppets, Sesame Street, Precious Moments, Nickelodeon, Scholastic, Wizards of the Coast, and The Julie Andrews Collection.
Publishing & Corporate Work
Her background also includes work with leading publishers and organizations such as Simon & Schuster, Funk & Wagnalls, World Almanac, Golden Books and Harper Collins.
Contact Us
Ready to get your project out into the world? Let’s make it happen!
Take the first step and reach out to JSA Kids Marketing to chat about your marketing and publicity goals. Whether you’re launching something new, growing your audience, or just exploring ideas, we’re here to help bring your vision to life.
Send us a message and we’ll get back to you soon — we can’t wait to hear what you’re working on!
Contact: JSA Kids Marketing
